Could This Simple Road Sign Save 4,000 Lives a Year?

Fatal car accidents are a daily occurrence on U.S. roads.  Head on collisions tend to be particularly deadly – with one in five resulting in a fatality. Did you know that a growing number of these car crashes are caused by people going the wrong way on exit ramps?

4,000 annually to be exact…

What is causing these accidents in the first place and what can be done about it?

Predictably alcohol plays a major role. Intoxicated drivers cause more than 80% of these wrong way car crashes.

Highway safety experts say that improving markings on the highway, adding red reflectors, and lowering “Wrong Way” and “Do Not Enter” signs could make a real difference in reducing this type of car accident.

Why might lowering the height of signs make a difference?

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